London by CHLOE Graphic of fires and burger

Hello, London!

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The by CHLOE. path towards global domination begins in Londontown! Our Guac Burger + Air-Baked French Fries areย touching down in the UK, VERY soon. We can’t wait to settle-down in our new home in the vibrant Covent Garden neighborhood. We LOVE the personality of this historic, adorable West-End location, and are thrilled to join the community. Check out some of our new awesome neighbors in our guide to Covent Garden!



Dover Street Market

If you’ve been to the NYC outpost, you owe it to yourself to pay a visit to the original Dover Street Market in London. A cutting edge and super cool version of a department store that feels more like an art installation, it’s is home to high fashion brands like Raf Simons and Dior. Afterwards, sip a cup of tea at the Rose Bakery while admiring your purchases.


Nothin’ like the thrill of a good deal. Racks of designer duds and vintage punk clothes will satisfy any shopper!

Apple Market at The Piazza

Enjoy street jugglers and other circus-act performances at the outdoor Piazza, then score everything from vintage first editions to homemade jewelry at this indoor market, frequented by tourists and locals alike!



Royal Opera House

Theatre and opera have deep roots in Covent Garden. Dating back to the 1700’s where it began as a theatre, the opera house boasts stunning interiors and world-renowned acts. Not your average Glee Club…

National Portrait Gallery

Sittin’ pretty…The world’s oldest portraiture gallery showcases over 1000 portraits. Painting, sculpture, photography and more, whether you’re into David Beckham or Mary Queen of Scots, there’s something for everyone to admire!



Neal’s Yard Remedies

ATTENTION ALL INSTAGRAMERS! Located in the charming Neal’s Yard alleyway, with cobblestone streets and brightly colored store-fronts (can you say #content?), Neal’s Yard Remedies offers a huge selection of all-natural and vegan aromatherapy, skin, hair and beauty products.

The Beauty Quarter

Look like Naomi Campbell in no time. This area has more stand-alone beauty boutiques within one square mile than anywhere else in London! You can find anything from Armani, Bobbi Brown, and Charlotte Tilbury to Kiehl’s, Jo Malone, and Aesop.



Another Space

TONED TUSHY RIGHT THIS WAY! Another Space offers Cycling, HIIT and Yoga classes that all complement each other, located in an airy loft-like space. Get your pre or post-workout fuel at their all-natural fitness food bar.