Graphic of three packs of Merry Prankster by CHLOE. and SIMPLY GUM next to photo of Caron Proschan


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Q+A with Founder, Caron Proschan

OMG DID YOU KNOW THAT THERE IS PLASTIC IN MOST CHEWING GUM!?! Yes, that sentenced was intended to be yelled, because it’s downright SCARY, and it’s a fact that most people don’t know! Be scared, but also be happy, because you never have to eat plastic. Ever. Again…

Caron Proschan created Simply Gum, with that exact intention- to get back to basics (hold the plastic, plz). With so many choices to eat whole, all natural foods these days, why shouldn’t there be a gum option, as well? Caron’s brain-child can now be found in grocery and specialty stores around the country. It’s safe to say that peeps love it- and WE DO TOO!

Haven’t you heard? by CHLOE. has partnered with Simply Gum, to create a limited edition, all-natural gum, based on our best-selling cold-pressed juice, The Merry Prankster! Made with with watermelon, apple, prickly pear + lemon, it’s 100% vegan, kosher and all-natural! You can purchase The Merry Prankster gum at all U.S by CHLOE. locations, and online at



by CHLOE.: Introduce yourself.

Caron: Hi, my name is Caron and I’m the founder and CEO of Simply Gum. I launched the company in 2014 and we’re now found in stores throughout the country.

bC: Tell us about your career path- what were you both doing before founding Simply Gum?

CP: I did all kinds of things – finance, real estate, etc. But I’ve always had an entrepreneurial spirit, and eventually I found the courage to start my own company.

bC: We love your clean, minimalistic branding. What was the inspiration for Simply Gum’s “look”?

CP: I spent a lot of time on our packaging, trying to get the look exactly right. I wanted it to be simple and chic, of course, but I also wanted it to have a universal beauty that would resonate and be accessible to large audience, regardless of their gender, age, geography, etc. I think Apple has done a great job of doing that, so that was certainly a company we looked to for inspiration.

bC: Regular gum is made of a plastic base, yours is not! Talk to us about the sustainable practices at Simply Gum.

CP: Yes, it’s really quite shocking that regular gum is made of plastic! Many people are not aware of that at all. When you are chewing regular gum, you are literally chewing on a piece of plastic. We make sure to only use high quality natural ingredients. We never use synthetics in our gum.

bC: What have been some challenges in founding your own company?

CP: I’ve faced a number of challenges…from coming up with the original formula (which I did in my kitchen), to setting up a manufacturing plant and finding distribution…I have to say, none of it has been easy. But it’s been worth it!

bC: What’s next for Simply Gum? Where do you see yourself and your business, in 5 years?

CP: My goal is to keep offering customers the best natural gum and mints on the market. We’re constantly trying to improve our formulations and innovate in terms of flavors, ingredients, and packaging. As long as we’re making our customers happy, we’re doing our job.

bC: by CHLOE.’s exclusive Simply Gum flavor, “The Merry Prankster,” is sold at all USA by CHLOE. restaurants. What about our brand made you excited to partner with us?

CP: I thought by CHLOE. would be a great fit for us because of our shared values. We’re both vegan, kosher, and have a commitment to making healthy, natural products. And of course we love by CHLOE.’s branding and look!

bC: What is a piece of advice that you live by? 

CP: Live Simply.

bC: What’s your favorite dish at by CHLOE.?

CP: The Pesto Meatball Sub!





Favorite place on earth? NYC.

Cocktail of choice? Negroni.

Top 3 restaurants (excluding by CHLOE. of course!)?  Maialino for pasta, abcV for great vegan food, and La Esquina for lunchtime tacos.

Top 3 favorite fashion brands – Dolce & Gabbana for evening, Cienne for work, AG for jeans.

Early bird or night owl? Neither…I think I peak mid-day

Go-to workout? Walking home from work

Juice or smoothie? Smoothie

3 objects you can’t live without? My phone, passport, Simply Gum, of course.