Q+A w/ Nicole Berry, Executive Director of The Armory Show
Nicole Berry leads the development and strategic vision of The Armory Show, directly overseeing exhibitor relations and spearheading the fair’s VIP program. Basically, the show could not go on without Nicole…
Last week, we participated in The Armory Show for the third year, popping-up with our Thrills by CHLOE. restaurant exclusively for art-goers. This show is always one of our favorite events, due to the creative minds we get to work with (like Nicole), and because we get to be surrounded and inspired by art for an entire weekend!
Read on for more about Nicole’s role!
Photographs in collage by BFA | Courtesy of The Armory Show. Portrait by Teddy Wolff.
Amor by Robert Indiana | Courtesy of Galleria d’Arte Maggiore
bC: Tell us a little about how you got started in the art world. Have you always been passionate about art?
Nicole Berry: I actually was an elementary school teacher for 8 years before I went back to school and got my master’s in art history but art has always been a passion. After graduate school I worked as an intern at Sotheby’s London in the Contemporary Department. I next worked in secondary market galleries on the Upper East Side of Manhattan and then moved to Chicago to work on Expo Chicago’s launch. I was in Chicago for almost 6 years but always knew I wanted to return to New York. The Armory Show opening was the perfect opportunity. This is my third Armory, and my second at the helm.
bC: Talk to us about your role as Executive Director of The Armory Show. What would you say sets The Amory apart from other art fairs? What kind of space did you intend to create?
NB: The Armory Show kicks off the international art season in New York as the first major market event in the calendar year. With our location in the heart of Manhattan and our long history of engagement with the City of New York, The Armory Show is uniquely positioned as New York’s preeminent art fair and a place for new discoveries. Since its founding in 1994, The Armory Show has served as a nexus for the art world, inspiring dialogue, discovery and patronage in the visual arts, and it’s that very mission that we carry into the fair’s next 25 years.
bC: Purchasing art is an emotional and personal experience. What advice do you give visitors who are looking to bring a piece into their own home?
NB: First and foremost you must love the art you purchase before any other consideration. I would advise to ask questions, learn about the artist, engage as much as you can. Art fairs provide an incredible opportunity to engage with dealers and artists and learn about the work first-hand.
bC: Best professional piece of advice you’ve received?
NB: It’s better to ask for forgiveness than permission.
Woman In Curlers | Courtesy of
3 objects you can’t live without? My art, snow-globe collection and costume jewelry.
Last song you listened to? The Show Must Go On by Queen.
Favorite place on earth? Venice, Italy.
Whatcha readin’? I read New York Magazine religiously.
Savory or sweet? Sweet and preferably ice cream.
Dream dinner guest? Michelle Obama.
If you could own any piece of art, what would it be? A Louise Bourgeois spider sculpture.