Q+A WITH PEACE COLLECTIVE FOUNDER, Yanal Dhailieh
by CHLOE. is Toronto!
Last October, we touched down in Toronto and opened the doors of our new store in the Yorkdale Mall. Since that day, one thing we know for sure is, Toronto, we LOVE you! We are so proud to be here and overwhelmed by the amount of support the electric city of Toronto has shown us. As this is our first store to open in Toronto, we knew we had to team up with a company that shares the same sense of individual pride and passion for accessible healthy food as we do. Plus, has major Toronto pride!
Enter Yanal Dhailieh, the founder of Peace Collective aka the Chief of Peace at Peace Collective. Chief of Peace, I mean name a better job title…we’ll wait. Peace Collective is a lifestyle brand that encourages people to be proud of who they are and where they came from. Born from humble beginnings of Yanal wearing his “Toronto vs. Everyone” t-shirt to a Raptors game, it’s grown into a company that empowers its customers and beyond. While promoting peace is at the core of everything Yanal does, Peace Collective does so much more than encourage pride. Created to give back, Peace Collective is dedicated to feeding children in need so that they have the fuel to chase their passion. For every item purchased, Peace Collective donates five school meals to a child in need. For Yanal the decision to provide a meal at school is intentional. “By providing a daily meal in a place of learning, we meet the immediate needs of hungry children and encourage them to go to school to gain an education that can, in the future, be their ladder out of poverty.” Get inspired to make an impact by our Q+A with Yanal!
by CHLOE.: Hi Yanal! Thanks so much for chatting with us. Please introduce yourself:
Yanal Dhailieh: My name is Yanal Dhailieh I am the founder / Chief Of Peace of Peace Collective. Peace Collective is a lifestyle brand that enables its customers to show pride in who they are and where they come from in a fashionable way.
bC: We are so excited to have touched down in Toronto with the opening of our new Yorkdale location! We couldn’t love Toronto more. What is your favorite thing about the city?
YD: If I had to pick one thing that I love about Toronto – it would be multiculturalism. Toronto is such a diverse city with people from so many different backgrounds and perspectives on life. This creates a cultural mosaic and gives the city the flavour that it has. Everything from the food the people, the shops are influenced by the diverse multiculturalism that exists in the city.
bC: Peace Collective was born after you wore your Toronto vs. Everybody t-shirt to a Raptors game. Please tell us how your hugely successful brand came out of this one t-shirt.
YD: It really started that innocently. I made some shirts for me and my friends to wear to a Toronto Raptors game and was immediately sworn by people who wanted to buy it. After recognizing that there was a demand for something like this, I went to work on building Peace Collective.
bC: For every garment purchased, Peace Collective donates five school meals to a child in need. Talk to us about this choice and the importance of feeding schoolchildren, as well as encouraging their education.
YD: We’ve set an aggressive goal to provide 10,000 children with school meals for an entire year by 2030. Our vision is that every child receives one daily meal at school, and that all those who have more than they need share with those that lack even the most basic things. Working together with those who share our vision, we believe there is no good reason why this goal cannot be attained. By providing a daily meal in a place of learning, we meet the immediate needs of hungry children and encourage them to go to school to gain an education that can, in the future, be their ladder out of poverty.
bC: Why did you choose to start a foundation that empowers the youth? Have you always had a passion for giving back to your community?
YD: It started with an experience I had volunteering in Morocco teaching English to children from lower economic households. The school I was teaching at had a program in place where they gave the children meals for breakfast, lunch and a meal to take home for dinner. The school found that providing meals was the strongest method they had to get the parents to send their children to school. Something as small as a basic meal was providing someone with an education that could one day change their life. By me chasing my passion and starting Peace Collective, I wanted to give back to a cause that might one day help someone do the same.
bC: We love your brand aesthetic! Where do you get your inspiration from for each design?
YD: The inspiration mainly comes from the city itself and its diversity, the everyday life in Toronto.
bC: What is the one piece of advice you want every child to hear?
YD: Always do what you love no matter how much you have to work at it.
bC: We could not be more thrilled to collaborate! What excites you about working with by CHLOE.?
YD: by CHLOE. is a leader in making eating vegan accessible to everyone. It’s so important to put the right nutrition into our bodies and by CHLOE. expanding into Toronto is something that is very exciting.
bC: What’s next for you? Where do you see yourself and Peace Collective in five years?
YD: In 5 years I see Peace Collective branching off from being a Canadian brand to a global brand.
bC: What do you like to do when you aren’t growing Peace Collective? Any hobbies?
YD: I am a big Soccer (football) fan and you can usually catch me waking up early morning to catch a game.
Personal Mantra? Do what you love.
Favorite podcast? The Bill Simmons Podcast.
Checks or Stripes? Stripes.
Dream dinner guest? Mohammed Ali.
Whatcha readin’? Think and Grow Rich.
Go-to karaoke song? Kanye West Feat. Jamie Foxx – “Gold Digger.”
Spirit animal? Llama.
Favorite place on earth? Toronto.
3 emojis that best describe you? 🙏🙈💝
If you could collab with any artist? Who would it be? The Weekend.