Mission Statement

by CHLOE. aims to share delicious, wholesome, plant-based food that fuels and energizes without compromising flavor, taste or satisfaction. Our chef-driven vegan menu features locally-sourced ingredients in their most natural form to create inspired dishes, made 100% by us daily. We are passionate about feeding our customers hearty, nourishing meals made from whole ingredients that can have a positive impact on their overall mind, body and health.

At by CHLOE., our goal is simple —to redefine what it means to eat well. 

We are committed to maintaining a sustainable and vegan lifestyle and actively contribute towards lowering our carbon footprint and preserving our planet’s water supply through our animal-free menu, mindful ingredient sourcing and eco-friendly packaging.

Eat Well. Eat with purpose. 

The Team

Samathat Wasser Creative Director by CHLOE.

Samantha Wasser


Samantha Wasser has built her career specializing in the development of fast-casual brands.  With an eye for design and unique ability to create a brand, Samantha oversees the branding, design, digital, social, expansion and more.

In 2014, Samantha launched Horchata de Nueva York in NYC’s Greenwich Village. In 2015, Samantha founded by CHLOE., an award-winning, plant-based, fast-casual brand that has grown to 8 locations in NYC, LA, Boston, Providence, RI and London. In 2016, Samantha co-founded The Sosta with chef Ali LaRaia, a fast-casual Italian brand that opened in NYC’s Nolita in Summer 2017. In Spring 2018, Samantha will open her latest fast-casual concept, DEZ, offering a modern middle eastern menu in NYC’s Soho neighborhood in partnership with Chef Eden Grinshpan.

A graduate of George Washington University, Samantha has been recognized as one of Zagat’s “30 Under 30” and one of INC Magazine’s “30 Under 30” for her work in restaurant development.

Esquared Logo



ESquared Hospitality is committed to ‘Exceeding Expectations’ with extraordinary food and excellent customer service. What started in 2004 with the opening of our flagship restaurant, BLT Steak on 57th Street in New York City, has grown into an internationally recognized group of more than 20 restaurants worldwide.

by CHLOE. is ESquared Hospitality’s first Quick Service Restaurant, with sights set on new locations for growth.

To learn more.