Mission Statement

by CHLOE. aims to share delicious, wholesome, plant-based food that fuels and energizes without compromising flavor, taste or satisfaction. Our chef-driven vegan menu features locally-sourced ingredients in their most natural form to create inspired dishes, made 100% by us daily. We are passionate about feeding our customers hearty, nourishing meals made from whole ingredients that can have a positive impact on their overall mind, body and health.

At by CHLOE., our goal is simple —to redefine what it means to eat well. 

We are committed to maintaining a sustainable and vegan lifestyle and actively contribute towards lowering our carbon footprint and preserving our planet’s water supply through our animal-free menu, mindful ingredient sourcing and eco-friendly packaging.

Eat Well. Eat with purpose. 

The Team

Samathat Wasser Creative Director by CHLOE.

Samantha Wasser

Creative Director + President, by CHLOE.

As the Creative Director of ESquared Hospitality and by CHLOE., Samantha Wasser works alongside Esquared Hospitality on new concepts and lifestyle brands, to provide creative vision for current and upcoming properties including concept creation, branding, location selection, strategic partnerships, decor and design.

One of Samantha’s most notable projects was the concept creation and opening of Horchata de Nueva York, which opened in Greenwich Village in May 2014. In 2014, Samantha was recognized as one of  Zagat’s “30 Under 30”. 

Samantha has been involved with the CHLOE. brand from its inception, overseeing logo creation, overall brand identity, website & blog development, menu creation, retail product development, interior design, staff uniforms, expansion plans and more, all leading up to the opening of the by CHLOE. flagship location.

Esquared Logo



ESquared Hospitality is committed to ‘Exceeding Expectations’ with extraordinary food and excellent customer service. What started in 2004 with the opening of our flagship restaurant, BLT Steak on 57th Street in New York City, has grown into an internationally recognized group of more than 20 restaurants worldwide.

by CHLOE. is ESquared Hospitality’s first Quick Service Restaurant, with sights set on new locations for growth.

To learn more.